If you own a membership website, building high-quality backlinks helps to improve search engine rankings, and attract more visitors. Unlike general websites, membership sites often have unique, specialized content and a community-driven focus. That makes them ideal for earning valuable backlinks. Here are seven tailored strategies to help you attract powerful backlinks that drive results specifically for membership websites.
1. Share Free Sample Content to Showcase Your Value
Giving potential members a preview of your exclusive content can attract backlinks from websites in your niche. A free sample or teaser demonstrates the quality of your site’s resources. This can encourage other sites to link to your content as a valuable resource.
Example: If you run a wellness-focused membership site, consider releasing a free mini-guide or one module from a premium course. Reach out to health and wellness websites and blogs to promote it.
2. Use Testimonials from Well-Known Members
If you have notable or influential members in your community, ask them for a testimonial. Many influencers and industry leaders will gladly share their experience with your site on their own platforms, bringing you high-quality backlinks.
Example: A business membership site could ask for testimonials from well-known entrepreneurs or industry professionals. When these influencers share their feedback, they’re likely to link back to your site.
3. Offer Exclusive Content to High-Traffic Sites
Partner with well-trafficked websites to provide exclusive content or reports that are relevant to their audience. Many sites are happy to link back to original research or unique resources, especially if it brings added value to their readers.
Example: A membership site for digital marketing could offer a "Marketing Trends Report" to a popular marketing blog. They might include a link back to your membership site as the original source of the data.
4. Host a Free Webinar or Workshop to Drive Interest
Webinars and workshops are great for earning backlinks because they provide immediate value to participants. Promote your event on industry forums, event directories, and related blogs to attract links and a wider audience.
Example: If you manage a photography membership site, consider hosting a free workshop on “Photography Basics.” Partner with photography blogs and social media influencers to promote it, generating links back to your site’s webinar signup page.
5. Collaborate on Content with Industry Influencers
Creating exclusive content with industry influencers is a powerful way to attract attention and backlinks. Co-hosting interviews, webinars, or Q&A sessions allows you to provide valuable content for your members while giving influencers a reason to share the link on their platforms.
Example: A fitness membership site could partner with a popular personal trainer to create an exclusive workout series just for members. The trainer may promote this collaboration on their social media or blog, sending followers—and backlinks—your way.
6. Contribute Expert Insights for Industry Roundups
Industry roundups often compile insights from experts on specific topics, making them a great way to gain backlinks. Many sites publish regular roundups that link to each expert’s website, providing a steady source of high-quality links.
Example: If your membership site is focused on personal finance, offer insights or tips for expert roundups on topics like budgeting or investing. Reach out to finance blogs or online magazines to be included, and ensure they link back to your site.
7. Build a Public Resource Center with Linkable Assets
Create a resource center with templates, tools, or guides that are relevant to your audience. When you promote this resource center, other sites are more likely to link back to these helpful resources. Even making some resources public can encourage more backlinks.
Example: A membership site for freelancers might include free templates for contracts, invoices, or proposals. Freelance blogs and professional groups may find this valuable and link back to your resource center.
Final Thoughts
Attracting high-quality backlinks is easier when you leverage the unique strengths of a membership site. Focus on creating valuable, shareable content, building relationships with influencers, and offering exclusive resources that other websites want to share. These strategies will not only help improve your search rankings but will also bring more traffic and potential members to your site by showcasing the value of your membership community.
Check this post for 7 free or cheap online tools for checking the quantity and quality of websites linking back to your site: https://blog.subhub.com/7-online-tools-to-track-and-analyze-your-websites-backlinks/
