Subscribers are the life blood of any successful content-driven website or blog. While traffic numbers are important, at the end of the day it's your subscribers that pay the bills. This can be directly through charging for a subscription to your members area, or through selling / affiliate marketing to your newsletter list.
10 strategies you can use to get more subscribers:
1. Publish high-quality content
Create valuable, informative, and engaging content that addresses your target audience's needs and interests. High-quality content is the foundation of attracting and retaining subscribers to your membership website or blog.
2. Think 'niche'
To convert visitors and retain members, focus on a particular subject. A specialized, niche subject let you connect to your audience and deliver personalised and targeted content that will resonate with your website members.
Be sure to research whether there is a large enough audience in your chosen niche to make your site a worthwhile proposition.
3. Make it easy to subscribe
Place clear and compelling subscription CTAs throughout your website and blog posts. Encourage visitors to subscribe by highlighting the benefits they'll receive, such as exclusive content or updates.
4. Create a dedicated pricing page
It's worthwhile creating a pricing page on your site that is dedicated to nothing more than adding subscribers. A well-designed pricing page should communicate the value of membership and prompt a visitor to take action. Once you have this set up, drive traffic to it from any source you deem relevant (AdWords, eBook link, email marketing, guest article link etc).
5. Offer a lead magnet
Provide an enticing incentive for subscribing, such as a free e-book, checklist, webinar, or downloadable resource that aligns with your content niche. Make sure your lead magnet offers genuine value.
6. Guest blogging
Contributing content to someone else’s website is a great strategy to gain exposure and build subscribers.
Write guest posts for other reputable blogs in your niche. Include a bio with a subscription CTA linking back to your own blog.
7. Post in forums
It pays to be a helpful, active participant in forums that relate to your niche. People will quickly notice if you provide valuable information and are approachable. They will also be more inclined to visit your site or act on a promotional link.
8. Social proof
Showcase social proof, such as the number of existing subscribers or positive testimonials, to build trust and demonstrate the value of subscribing to your website.
9. Promote via social media
Share your blog posts and subscription offers on your social media platforms regularly. Leverage targeted ads to reach a wider audience and promote your membership website incentives.
10. Cross-promote
My final tip for adding subscribers is to find a blogger or site owner that publishes content that compliments your own (although doesn't compete with it) and offer to promote them, in return for them doing the same for you. This could be in terms of a guest article relationship, site ads, free giveaways, newsletter promotion, etc.
In summary
Remember that building a subscriber base takes time and consistent effort. It's also essential to engage with your members through regular email updates, newsletters, and by responding to their feedback and questions to maintain a strong and loyal community.
