Landing pages have arrived! Depending on your hosting plan, you can now create up to 30 custom landing pages to promote lead generation with your SubHub membership website builder.
What is a landing page?
A landing page is a single page with the focused marketing goal of getting visitors to take a specific action such as lead generation, capture, sales and more.
The intention of a landing page is to drive visitors towards conversion with a targeted message.
How to build a landing page with SubHub?
SubHub’s landing page builder offers the flexibility to customize your page to meet your specific marketing goals. You can select from a variety of layout sections to design a page with all the elements you need to create a converting campaign.
The opt-in banner allows you to collect the names and emails of potential leads in a report which can be uploaded to your email campaign.
More page possibilities
The uses for the landing page editor aren’t just limited to building landing pages. You can use the advanced design functionality to build any type page you might need and then add the page URL to your website's navigation menu.
How to get started
Start building your first landing page by clicking the menu item Edit Landing Pages in the blue sidebar in your SubHub control panel.
Take a tour of the editor with this video tutorial:
https://youtu.be/OtXaUZH7y2c
Jeanne Berg
As part of the SubHub team, I’ve been helping people build, grow and manage their membership websites for over eight years. I’ve written blogs about a variety of topics but particularly enjoy writing about web design. Though I’m a native New Yorker, I live in the United Kingdom and am raising two sons who speak with British accents. Outside work, I’m a dedicated volunteer gardener at my local park, countryside rambler and secret K-drama fan.
Landing pages have become a ubiquitous subject over the past few years. Once the province of only sophisticated marketers, every entrepreneur online now has multiple ways and reasons to set up landing pages.
Depending where your clients or potential clients are situated within your marketing funnel, you may have different reasons for implementing a landing page.
Here are three common types of landing pages:
1. Lead Capture Page.
If you're are a new business owner or are finding that your mail list is not growing at the pace you would want through other means, a landing page can help. Content should be straightforward on these pages and contain these four elements:
a) Your offer;
b) Benefits of the offer;
c) How your offer will address their pain points; and
Lead capture pages typically offer an incentive or lead magnet to visitors to offer up their email addresses (knowing full well they will receive emails from you). What kind of incentive depends on where your visitors to the page are in the buying cycle. Whether they are already customers or have never heard of you before, your mission is to provide a lead magnet that addresses a specific pain point that you know that audience is experiencing.
An SEO checklist or Ebook on making money with your membership website might be appropriate for experts in their field who want to monetize their knowledge online. If your audience is already familiar with you, a free coaching call or bonus pack might be something that would interest them.
Another hallmark of a good landing page is a lack of navigation links. With no other links to take visitors off your landing page and onto something else, you have limited their options to one: responding to your call to action. There is no point in allowing your potential client to get distracted and go off to browse the rest of your website. In fact, many experts say that having no navigation can increase conversions dramatically (up to 100%!).
2. Sales Page.
In the previous discussion of a lead capture landing page, brevity is your friend. Offering clear, concise copy and a simple call to action that visitors will jump at to alleviate their current problem will be your best bet. However, with a sales page, you want to get into all the nitty-gritty details of your offer. You may provide some bonus material for signing up, but the purpose of this page is to sell your solution.
Typically, visitors will be in the final stages of the buying cycle, have done their research, and are now looking to be convinced that your service is right for them. You'll want to include testimonials, awards, videos, and very detailed benefit statements, including a money-back guarantee. A clear call to action to 'Sign up' or Buy Now' should be sprinkled throughout the page.
3. Click-through page.
An excellent example of this is an offer of a free trial. The visitor clicks the button to, for example, start the free trial and is then directed to a sign-up page. Likely there will be more to complete than simply an email address, which is fine because the visitor should be ready to take this step after being somewhat familiar with your brand.
Now let's look at how best to drive traffic to your landing pages. Of course, you can investigate paid PPC ads with Facebook or Google, but first let's focus on free avenues to create traffic to your pages.
1. Social Media Marketing
If you have a following, social media is a perfect medium from which to send followers to your landing pages. For example, if you have social media followers who are not on your mailing list yet, a free offer can entice them to sign up. Facebook Lives and YouTube webinars could lead to either a click-through free trial page or to your sales pages.
Once your leads are in your email marketing system, they've given you permission to contact them in the future. That doesn't mean you're going to start sending links to your sales pages right away, though. These folks are simply not ready to buy yet. But it does allow you the opportunity to offer them a click-through type landing page for a free trial or a discount. That will take them into the middle of your sales funnel. Now you can start sending them emails. Emails are an excellent place to inform your tribe of upcoming webinars or new case studies. You can also provide the opportunity for feedback.
Ways to send viewers to your landing pages via email campaigns:
A welcome email sequence following a newsletter sign-up leads to a click-through landing page offering a free trial
A tutorial series of emails designed to help the user get the most from their free trial, pointing to a sales page
Use personalized emails to offer exclusive deals to current customers to reward them for purchasing and encourage engagement
Foster further engagement by responding to email replies
3. SEO
Include a Blog
It can be difficult to search engine optimize a landing page because there is not much content on the page. But there are remedies. Having a blog on your own website can boost SEO for your page. At the end of each blog post, offer a link to your landing page.
Establish Authority
You can enhance SEO for your landing pages by establishing yourself as an authority in your field. This is done through link-building and exposure on external websites.
Guest Posting
Providing guest blog posts gives you exposure in other (hopefully related) markets. Keep an eye on social media postings, blogs, and forums dealing with your area of expertise and strategically offer input. Submit business listings on industry-related directories on the web. These might be association sites, Google My Business, Yahoo, and Yelp for local businesses. These are excellent opportunities to share a link to a lead capture landing page.
Link Outreach
With the importance of being ranked competitively in Google, many companies now exist which offer link-building services. Most are legitimately reaching out to existing websites in your niche to request backlinks in exchange for payment. Be aware, this is a time-consuming process. But most established link-building services have amassed a network of reliable sources and can establish linking to your site in a reasonable time frame. Just make sure you know what kind of methods are being employed. The best bet is to hire someone based on a trusted referral.
How to SEO your landing pages:
Use "long tail" keywords on your landing page. Short popular phrases will be difficult to rank for, so stick to the particular purpose of the landing page as your primary keyword phrase.
Check your page load speed. The faster your page loads, the better for SEO purposes
Build authority and backlinks by posting on other websites (being mindful of their posting policies)
Utilize SEO tactics such as title tags, meta descriptions, H1 through H6 headings, and adding alt tags to all images on the page. For an extra SEO boost, be sure to include keywords in the URLs of your image files.
SubHub's landing page builder is live! Open a free SubHub trial and check it out:
What is the best way to boost SEO for your landing page?
Having a blog on your own website can boost SEO for your page through links to it at the end of each blog post. But you can enhance your SEO for your landing pages even more by establishing yourself as an authority in your field through link-building and exposure on external websites.
What are longtail keywords?
Short keywords phrases can often be difficult to rank for. But longtail keyords can be easier and less expensive to rank for because they are longer phrases with more detail included. Consider for example, the short phrase 'meditation retreat' vs. the longtail keyword 'Arizona meditation retreat for spiritual awareness'.
Creating a landing page that converts is essential for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll outline the five key elements to create a high converting landing page that generates leads.
What is a landing page?
A landing page is a specific webpage designed to convert website visitors into qualified leads by drawing them into your marketing funnel. It's typically the first page a visitor sees after clicking on an ad or a search engine result. It’s sometimes also referred to as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page".
It's designed to be a standalone page with the single purpose of generating leads or sales.
5 Key converting elements
There are several key elements required to create an effective landing page. These essential elements will increase the engagement of visitors thereby maximising conversion rates.
A compelling headline
A single call-to-action (CTA)
Highlight benefits
Design a scrollable page
Include social proof
1. Write a compelling headline
Write a compelling headline that immediately communicates the value of the product or service being offered. It should be brief and to the point. It should be designed for visual impact and prominently displayed above the fold, meaning that it is visible without the visitor having to scroll down the page.
If the visitor is being directed to your landing page from an ad or search, the headline on your landing page should align with your ad copy and the user’s search query.
It should be supported by an informative sub-headline that can go into more detail and depth. Together, the two pieces of copy reinforce your sales message.
2. Feature a single focused CTA
Your call-to-action (CTA) should prompt visitors to take a single next action - such as entering their email, signing up for a free trial or making a purchase. Conversion rates are always highest on landing pages with a single, clear call-to-action. Presenting visitors with a single purpose, increases the likelihood that they will act.
The CTA should be prominently displayed and easy to find. Distinguish it with a contrasting color or design element so it stands out from the rest of the page. This guides a casual reader scanning the page right to the conversion point.
Studies show that descriptive button copy, increases conversions. Incorporate the use of descriptive words on the button text. Instead of writing “Click here”, use copy that will engage visitors and inspire the desired action. Have the button copy identify and educate the visitor about the benefit they'll gain by clicking the CTA.
3. Highlight the benefits of your product
Persuasive copy is the foundation on which a high conversion rate is achieved. By informing visitors to the core benefits of your product, they'll be convinced of its worth. When writing your copy, keep these tips in mind:
Use simple, clear, specific language - Present information simply so the reader can digest it quickly. Keep copy short and to the point.
State the benefits before features - State the benefits the visitor will receive, then explain the feature that provides that benefit. This engages readers earlier, maintaining their interest.
Proofread - A landing page is the cover by which you will be judged - triple-check your spelling and grammar or risk a terrible first impression that could cost you.
4. Create a scrollable page
Formatting is the simplest step on the road to an improved conversion rate. There are a wealth of great templates out there for landing pages. Unbounce is just one source of inspiration. Your landing page should be designed to convey a journey with a start, middle and end.
Website visitors scan a page for the information they want. This is where formatting can make or break a landing page. Break up your copy and give sections a clear heading so that a reader can quickly find what they are looking for.
Visual content is essential to a landing page. Since the brain processes images 60,000 times faster than text, your page's images have the potential to influence a visitor's actions. Your images need to reinforce or expand upon the text, not distract from it. Make sure image files have been compressed so they load fast. A slow loading page can decrease your conversion rate.
Your landing page should also be optimized for mobile devices, as an increasing number of consumers are using their smartphones to browse the web. This means that the layout should be responsive and the text and images should be easily readable on a small screen.
5. Include social proof
Social proof can be a powerful tool for converting those fence-sitters by providing credibility of your product. A cautious reader is far more likely to believe and be swayed by a third party than you. 90% of consumers read reviews before making a purchasing decision. Social proof can be displayed in a number of forms:
Testimonials and case studies -- they are a great way for readers to learn about your company, exactly what you do. Video testimonials are great, but post a choice quote next to them; the short attention span of the average visitor means they won't be willing to commit to watching a video.
Include quotes from great reviews, with a link to where the review is posted so that a visitor can trust that is authentic.
Got any awards? Show them off on your landing page, it will show visitors that you are at the top of your field and will inspire more confidence in you, leading to a higher conversion rate.
Embed tweets or Facebook posts from clients so a visitor can see that you have good customer service and that you are active on social media.
Show off your follower base - there is safety in numbers and if lots of people are following you, you must be good.
Landing page outline
The best landing pages include only essential information for the featured product. Anything more and you risk distracting visitors from taking the intended action.
This landing page outline is a guide for the optimal structure and persuasive elements needed to build a converting page.
Simple header
Enticing hero section
Product benefits
Feature descriptions
Supportive social proof
Single focused CTA
Doubt busting FAQ
Minimal footer
Conclusion
If you've followed the above advice then your landing page should be great, but it will never be finished. You should be continually optimising to ensure you are always converting the maximum percentage of visitors. Keep testing and monitoring the effect each change has on your conversion rates. You'll be surprised how small changes can make a big difference.
A well-designed landing page can be a powerful tool for converting website visitors into leads or customers. By focusing on a compelling headline, a strong call-to-action, relevant images and videos, and social proof, you can increase the chances of visitors taking the desired action on your website.
Free membership ebook
Download our five-step guide to a profitable membership website
Creating a converting landing page is essential to the lead generation for any membership website or web-based business. Landing pages are integral to building your audience, email list and customer base. A successful landing page needs to feature specific elements to optimise the conversion of visitors into leads. Below, we'll be outline the five key elements to create a high converting landing page that generates leads.
What is a landing page?
A landing page is a specific webpage designed to convert website visitors into qualified leads by drawing them into your marketing funnel. It's typically the first page a visitor sees after clicking on an ad or a search engine result. It’s sometimes also referred to as a "lead capture page", "single property page", "static page", "squeeze page" or a "destination page".
It's designed to be a standalone page with the single purpose of generating leads or sales.
5 Key converting elements
There are several key elements required to create an effective landing page. These essential elements will increase the engagement of visitors thereby maximising your conversion rates:
A compelling headline
A single purpose call-to-action (CTA)
Highlight benefits
Design a scrollable page
Include social proof
1. Write a compelling headline
Write a compelling headline that immediately communicates the value of the product or service being offered. It should be brief and to the point. It should be designed for visual impact and prominently displayed above the fold, meaning that it is visible without the visitor having to scroll down the page.
If the visitor is being directed to your landing page from an ad or search, the headline on your landing page should align with your ad copy and the user’s search query.
It should be supported by an informative sub-headline that can go into more detail and depth. Together, the two pieces of copy should reinforce your sales message.
2. Feature a single focused CTA
Your call-to-action (CTA) should prompt visitors to take a single specific next action - such as entering their email, signing up for a free trial or making a purchase. Conversion rates are always highest on landing pages with a single, clear call-to-action that is repeated throughout the landing page.Presenting visitors with a single purpose, increases the likelihood that they will act.
The CTA should be prominently displayed and easy to find. Distinguish it with a contrasting color or design element so it stands out from the rest of the page. This guides a casual reader scanning the page right to the conversion point.
Studies show that descriptive button copy, increases conversions. Incorporate the use of descriptive words on the button text. Instead of writing “Click here”, use copy that will engage visitors and inspire the desired action. Have the button copy identify and educate the visitor about the benefit they'll gain by clicking the CTA.
3. Highlight the benefits of your product
Persuasive copy is the foundation on which a high conversion rate is achieved. By informing visitors to the core benefits of your product, they'll be convinced of its worth. When writing your copy, keep these tips in mind:
Use simple, clear, specific language - Present information simply so the reader can digest it quickly. Keep copy short and to the point.
State the benefits before features - State the benefits the visitor will receive, then explain the feature that provides that benefit. This engages readers earlier, maintaining their interest.
Proofread - A landing page is the cover by which you will be judged - triple-check your spelling and grammar or risk a terrible first impression that could cost you.
4. Create a scrollable page
Formatting is the simplest step on the road to an improved conversion rate. There are a wealth of great templates out there for landing pages. Unbounce is just one source of inspiration. Your landing page should be designed to convey a journey with a start, middle and end.
Remember website visitors scan a page for the information they want. This is where formatting can make or break a landing page. Break up your copy and give sections a clear heading so that a reader can quickly find what they are looking for.
Visual content is vital to a landing page. Since the brain processes images 60,000 times faster than text, your page's images have the potential to influence a visitor's actions. Your images need to reinforce or expand upon the text, not distract from it. Make sure image files have been compressed so they load fast. A slow loading page can decrease your conversion rate.
Your landing page should also be optimized for mobile devices, as an increasing number of consumers are using their smartphones to browse the web. This means that the layout should be responsive and the text and images should be easily readable on a small screen.
5. Include social proof
Social proof can be a powerful tool for converting those fence-sitters by providing credibility of your product. A cautious reader is far more likely to believe and be swayed by a third party than you.90% of consumers read reviews before making a purchasing decision. Social proof can be displayed in a number of forms:
Testimonials and case studies -- they are a great way for readers to learn about your company, exactly what you do. Video testimonials are great, but post a choice quote next to them; the short attention span of the average visitor means they won't be willing to commit to watching a video.
Include quotes from great reviews, with a link to where the review is posted so that a visitor can trust that is authentic.
Got any awards? Show them off on your landing page, it will show visitors that you are at the top of your field and will inspire more confidence in you, leading to a higher conversion rate.
Embed tweets or Facebook posts from clients so a visitor can see that you have good customer service and that you are active on social media.
Show off your follower base - there is safety in numbers and if lots of people are following you, you must be good.
Conclusion
If you've followed the above advice then your landing page should be great, but it will never be finished. You should be continually optimising to ensure you are always converting the maximum percentage of visitors. Keep testing and monitoring the effect each change has on your conversion rates. You'll be surprised how small changes can make a big difference.
A well-designed landing page can be a powerful tool for converting website visitors into leads or customers. By focusing on a compelling headline, a strong call-to-action, relevant images and videos, and social proof, you can increase the chances of visitors taking the desired action on your website.
Free membership ebook
Download our five-step guide to a profitable membership website
Ready to transform your knowledge into an online business with a membership website but don’t have the time or skill to build it yourself? Our design service could be the solution.
Bekah's vision led her to become an online fitness coach over eight years ago. She recognised that, for many of her in-person gym clients, finding the time to workout was a balancing act between their job and family responsibilities.
A crucial element of any membership website is the "About Me" page. This page allows you to introduce yourself, build trust, and showcase your credentials to visitors. To make a lasting impression, follow these 10 essential tips for crafting the perfect "About Me" page.
A landing page is a powerful tool in online marketing, designed to direct visitors toward a specific action. Unlike a full website, which serves multiple purposes, a landing page focuses on a single objective -convincing visitors to engage with your call to action.
If you're contemplating setting up a membership website, you may be looking for a little inspiration. We've gathered some outstanding examples using the SubHub platform. Why reinvent the wheel? Take a look at what others have done on their membership websites. Our guess is something will twig some ideas for you to implement in your own website.
Let's start by confirming that your business or organization is a good fit for a membership website.
1. What is a membership website?
Simply put, a membership site offers content that requires a recurring payment for access. But that doesn't mean that all your content should be behind a paywall. In fact, you wouldn't want the entire site to be restricted to paying customers. Some of your content should be free so that you can give website visitors a taste of what you have to offer before they buy.
2. Why start a recurring income website?
In a word, monetization. Many coaches, experts and trainers have a world of content such as e-books, downloads, blog posts, PDF's, infographics and more. But all that great content isn't providing any income until it's gathered together in an organized fashion that people can consume and pay for.
3. Isn't a membership website a lot of work?
On the contrary, a membership website is the perfect online solution to keeping all your content in one place, making it all much easier to update. Content management just got easy! Online courses can be evergreen and make money year after year, allowing students to sign up anytime. That means they can join the course any time and you don't have to be there to moderate.
4. Why do people join membership websites?
First and foremost, they want to gain access to you and your content in a way that is easy and convenient. A membership website lets you curate your assets in one place so your members never have to go anywhere else. Secondly, you can give your members unlimited access, allowing them to review the material over and over again. You also have the ability to cultivate a sense of community. Many of the web platforms available offer features such as a member directory and a member forum where your customers can get to know each other and benefit from each others' experiences.
Fitness & Wellness Websites
The membership website model is ideal for selling training videos in the fitness & wellness niche. Whether you specialize in weight training, yoga, weight loss or nutrition, there is always an audience waiting to jump into evergreen membership content they can consume at their own pace.
Bekahfit.com This women’s fitness site uses embedded video to allow her clients to follow her workout routines as she demonstrates. The small padlock icons on each image tell public visitors that the content is behind a paywall.
Fitin15.io On this fitness membership site, users can join the membership to gain access to a combination of streaming video and downloadable files, such as .PDF and audio files. Special reports, ebooks, meditations, and healthy recipes are available to logged in users.
Relentlessmuscle.com This workout membership site focuses on community and daily live content to both encourage membership and retain the interest of current members.
Business & Life Coaching Membership Websites
The coaching industry has never been bigger than it is right now. The estimated market size of the coaching industry is $15 billion in 2019, with a 6.7% expected average yearly growth rate. If you're an expert in your field you can't afford to over look this online opportunity for a profitable membership website.
Aaron Chong of Ultimatecloserclub.com makes good use of Facebook testimonials and a popup chat message bot to convert visitors into members. Once a part of the community, logged in members have access to a wide range of masterclasses and courses.
Runforgod.com offers their members various challenges and opportunities to enjoy running as part of a community. A coaching program is also available. The site uses the SubHub built-in FAQ block on their homepage to field common questions.
Resourcecenter.forumsherpa.com is a resource for Forum administrators to access instructional and informational articles on group leadership. A vertical sidebar menu on every page helps visitors understand at a glance how the content is organized, with easy access to categories and sub-categories
Expert Advice
tinnitustunes.com is an online information resource for the medical condition tinnitus. It provides expert advice on available treatments and techniques in the form of classes, downloads and relaxation audio files. The website provides free information to the public along with member only content for both sufferers and clinicians.
Financial and Investment Advice Membership Websites
Expert stock traders and financial advisors are always in demand, and that trend is not likely to change in the future. As Olivia S. Mitchell and Kent Smetters put it in their article "The Market for Retirement Financial Advice", "The longterm shift away from traditional defined benefit pensions toward defined contribution personal accounts requires us all to become more financially sophisticated than ever before." Advisors and coaches with stock trading and investment experience have a huge available market for recurring income from a financial advice membership website.
leadlagreport.com A dynamic video banner draws visitors in to find out more about this investment strategy report site.
oatinformation.com This niche financial strategy site focuses on the oat market and makes extensive use of the blog feature on their SubHub site to keep both public and logged in visitors updated on the latest oat information.
sltrades.com This site uses watchlists and alerts to keep members up to date on trading opportunities and strategies.
Industry News
runningrestaurants.com is dedicated to helping independent restaurant owners and managers by offering a wide range of online tools and resources to help build and improve their businesses.
profitandbeauty.com This site offers tax and financial management advice to professionals in the beauty industry. It offers courses and a selection of e-books in the online store.
Courses and Online Learning
Many membership websites also feature online learning. The SubHub platform lets you easily offer multiple online learning options. Learning material can be included in membership, sold as downloads in the stores or as a course.
loveprayteach.com sells access to their printable Sunday school handouts multiple ways. Members can access all the lessons available in their membership tier. Or website visitors can purchase individual lesson packs as needed from the built-in online store.
functionfirsted.com provides a comprehensive range of online courses, webinars and workshops to inform pain management practitioners in using evidence-based methodologies and exercise solutions to improve patient outcomes.
gentlesleepclub.com The Gentle Sleep Club's soft star-studded background is perfect for a site that helps busy mothers get enough sleep themselves as well as getting to know their child’s unique sleep personality.
profilebasedmarketingacademy.com offers entrepreneurs specialised social media training for LinkedIn. Laura has condensed over 15 years of social selling experience into compact, powerful lessons that can be completed in less than 5 minutes.
raphaeducate.com This membership website offers parents an array of online physical, occupational and speech therapy exercises they can do at home with their children. The site contains an extensive library of embedded video exercises for parents to choose from once they sign up for the membership.
stemsmart.net This membership site is a teaching resource for the parents of pre-school aged children. This site is unique in that it not only offers a large assortment of courses and trainings, but can be viewed in many different languages.
Publish an online magazine
horsemanship-journal.com uses SubHub to delivery an digital version of their monthly print magazine. The online magazine version helps to improve audience reach, generate leads and increase revenue potential.
growingformarket.com is the online magazine for market farmers. The site regularly publishes new content but also hosts an extensive archive resource of over 1600 past articles. Their membership website lets them sell subscriptions, books and apparel. Additional revenue is generated by utilising the article page sidebars for advertising opportunities.
How to Create and Grow Your Own Membership Website
Now that we've seen some examples of membership websites others have created, let's take a look at how you can get started on yours.
Creating your own membership website has never been easier or more affordable than right now. With an assortment of web platforms and expert help available, your online business can be generating recurring income in short order.
SubHub is one of the easiest to set up and affordable platforms out there. Course set up is a breeze with the course editor, and you can choose a beautiful modern website template, or create your own design using customizable layouts.
Follow these steps for a quick start and you'll be well on your way to your own membership website.
1) Sign up for a free trial with SubHub.com 2) Select a template and begin customizing your site 3) Set pricing and payment frequencies for your services 4) Get help with any of the above at [email protected]
Simply put, a membership site offers content that requires a recurring payment for access. But that doesn't mean that all your content should be behind a paywall.
What is evergreen membership content?
Evergreen content is content that is available to users any time. It allows them to sign up to an online course and consume the material at their own pace.
Why do people pay recurring fees for a membership website?
1) People love curated content that is available to them at their convenience. 2) People want to have access to advice and coaching from a particular expert who they follow. 3) A sense of community is an important aspect of any membership website. Users want to interact with and learn from each other as well as from the leader or administrator of the website.
Isn't creating a membership website extremely time-consuming?
The key is to be organized before you begin setting up your website. Know your audience and what they want, and how much they will pay for that knowledge. Many of the membership website platforms on the market today make it easy to create courses and membership content designed for easy set up and maintenance.
Selling digital PDF downloads and printables has become a highly popular and profitable online opportunity for individuals and businesses. Whether you're an educator, subject matter expert, coach, or crafter, creating and selling digital products can be an excellent way to generate passive income.
Launching a membership website is an exciting way to generate recurring income while building a loyal community around your content, expertise, or services. Whether you're offering online courses, coaching, or a private community, this step-by-step guide will help you get started.
In the world of membership sites, attracting new members is only half the battle—the real challenge lies in keeping them engaged and subscribed. Consistent, relevant content of course underpins success in membership businesses.But why?That's where understanding the psychology behind why people stay subscribed can help you craft a better, more loyalty-producing experience.
Operating a successful membership website doesn't end with recruiting new members. You need to ensure they keep coming back with engaging and timely content. But if you aren't strategic about it, that content will become a jumble of ideas in your brain -- and will look like exactly that on your site.
The covid pandemic has taught many yoga studios the value of having not just a simple website but one that allows them to generate an ongoing income stream.
Offering live or recorded yoga classes online can transform your yoga business by providing exposure to students around the world, increasing your income and providing the ability to upsell other products like retreats, courses or products.
Of course building a website can seem an overwhelming task at first. But, these days there are a wealth of affordable and easy-to-use tools for beginners that can make creating a website a weekend project.
SubHub’s membership website builder is a platform that provides everything you need to build and launch a website, accept payment and manage the members who are paying to access your yoga content. It's easy to expand your yoga practice with a membership website.
With our beginner-friendly platform, there’s no reason to feel intimidated. We take care of the tech and offer ongoing, hands-on support for when you need it.
So let’s outline the first steps to building, launching and getting members for your your website.
Don’t try to appeal to everyone. Instead refine your focus so you can target a specific audience. This makes appealing to and reaching an audience all the more easier.
For example, you may just want to focus on yoga for pregnancy or morning meditation or 5 minute sessions or chair yoga.
It might sound counterintuitive to be limiting your potential audience reach but focusing on a niche allows you to craft content specific to that audience’s needs.
By narrowing your focus, you can strengthen your online content offering because success comes from meeting the needs of an audience.
This also allows you to refine and tailor the keywords you use in your titles and copy making it easier for people to find your site via search engines.
Each template layout features sections designed to inform and convert visitors to members. But you can also customise your homepages with new layouts from the section library.
You should have a minimum amount of content available to members. I would suggest at least 14 pieces of content which could be a mix of blog posts and videos. Then regularly post new content to build your inventory and show commitment to your members.
You can also repurpose content into courses which can be sold individually or included in a membership. Sometimes it’s how you package and present content that can attract a subscriber. For example, a course that organises specifically themed content into a collection can provide a user with an easy to follow path into daily yoga practice.
Where to find high quality free use images, icons and graphics
There are plenty of sites where you can get free use, high quality yoga-themed images and video to make your site visually appealing. Pexels, Unsplash are my favorites and Canva is a superb free, all-round graphic software for creating media posts and more.
4. Get Organised
Your site’s organisation is very important. Your members need to easily find the content they are looking for. Spend time mapping out your navigation and assembling content into easily accessible categories. Think about the user experience. Users should be able to find the content they want in just a click or two.
This filter allows members to search for content that meets their specific criteria. The filter is particularly useful for searches that include multiple practice variables that you can define - such as duration, style and focus.
5. Build Your Audience
The best promoter of your website is yourself!
Using social media platforms to promote and drive traffic to your membership website is a must. The platform you chose varies according to where your audience naturally hangs out.
This might mean doing YouTube videos, Instagram Stories, TikTok LIVEs and expanding your practice from the studio into the digital landscape.
Use keywords in your titles that match what people are searching for so they can find your content.
An important part of any marketing strategy is consistently showing up. This is all part of the process of building trust with your audience. By witnessing your commitment, you'll create loyal followers.
6. Grow and Nurture Your Email List
In order to market successfully, you need to capture a visitor’s email address with an opt-in lead magnet.
This is easily done by offering something free in exchange for their email. It could be something as simple as a checklist. Of course, the offer needs to be relevant and of value to your prospective audience.
Then you must nurture this email list with a followup email sequence.
Conclusion
There’s a lot of free yoga content out there but users will join a membership website for the personal experience, connection and authenticity.
Your website doesn’t need to be perfect before you launch but it should be professional looking and provide value. But keep in mind that as with any experience, it is a continuing process that will improve as you learn and grow.
Creating a pricing page that converts isn’t just about listing numbers. It’s about making it clear, transparent, and easy to compare. When customers understand exactly what
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Repurposing your video content allows you to maximize its reach and impact across different platforms. Here are 10 ways to repurpose your YouTube videos to market your membership website:
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